For Based Origins, I developed a bold and visceral brand identity rooted in the core of the product itself — animal-based supplement shakes. The deep reds and purples woven throughout the identity reference primal energy and key organs like the heart and liver. The logo draws inspiration from surf culture and effortlessly cool, sporty youth. At its core, the identity bridges the playful and edgy vibe of the target audience with a sense of grounded strength. Graphic elements inspired by nature and raw life forms convey authenticity and vitality, aligning with the brand’s commitment to nature-derived ingredients. From logo and packaging to digital touchpoints, every design choice reflects Based Origins’ elemental ethos — visually striking, instinctual, and deeply connected to its raw, natural roots.