Based Origins
A bold brand identity inspired by the core elements of supplement shakes with animal-based ingredients. Rich reds and purples symbolize the heart, liver, and primal essence, while the surfer-inspired logo reflects a sporty, effortlessly cool target audience. Playful yet clean graphics, influenced by nature’s forces, convey strength and authenticity, aligning with the brand’s focus on raw, nature-derived products. Every design element, from the logo to packaging and digital assets, tells a visually striking, nature-inspired story that resonates with Based Origins’ ethos.
Branding and packaging
VIBE: bold, sporty, clean and cool
INDUSTRY: health supplements
YEAR: 2024